The Chinese market is a growth market with great potential for the food industry, especially in the areas of fresh meat and sliced meat applications. To serve this growth and meet the demand for technically advanced automation and packaging solutions, Weber Maschinenbau has been working with LENNO as a distribution partner for the Chinese market since 2023. LENNO will be responsible for distributing the entire Weber portfolio for the processing and packaging of sliced products, piece goods, and other fresh products and will help to further expand and develop the Chinese market for Weber.
According to Weber, LENNO is the perfect partner to achieving growth targets for several reasons. The company has more than 20 years of experience in the food industry, particularly in food processing, and knows the Chinese market and food producers located there very well. The company has positioned itself well over the years and has an organized sales team and a team of service technicians, ensuring responsive and personalized support for Chinese customers.